Solovyeva

Last week, Yuliia Solovyeva was invited to speak at a dedicated webinar for exporters — from B2C brands and B2B service providers to companies working with governments (B2G) — on how to strategically enter and scale in global markets.

The session focused on developing a practical and goal-driven export strategy, tailored to the realities of different international business models.

Key insights included:

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How your goals define your export approach from the outset

Entering new markets requires clarity: are you looking for brand recognition, revenue, partnerships, or investment? Each objective shapes your strategy, risk profile, and timing.

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Understanding your ideal international client — across B2C, B2B, and B2G

We discussed how to identify and attract global clients depending on your model — from retail consumers and corporate buyers to public procurement channels — and what drives their decisions.

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The strategic value of competitor analysis

Competitor benchmarking isn’t just research — it’s a tool to make sharper positioning, pricing, and partnership choices before you commit resources.

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Why your CRM isn’t just a tool — it’s your international operating system

A well-structured CRM supports every stage of export: from tracking leads and managing compliance, to nurturing relationships and aligning teams. It becomes your control center for growth across markets.

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A practical AI toolkit for exporters

We shared a clear, actionable AI toolkit that exporters can use at every stage of going global — including market research, client segmentation, documentation review, presentation creation, outreach automation, and more. These tools help reduce manual workload and speed up execution with fewer resources.

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A big thank you to all the participants for your thoughtful questions, comments, and energy throughout the session.

This webinar was hosted by Nazovni.online, a platform backed by the Ministry of Foreign Affairs of Ukraine, designed to support Ukrainian companies in scaling internationally through expert support, market access, and strategic connections.

👉 Watch the full webinar here: https://lnkd.in/eC_Vs_zb